Its founder, producer and director Li QI, holds the INA (Institut national de l’audiovisuel) Certificate in Audiovisual Production. Born and raised in China, she studied English and French literature at Shanghai International Studies University before joining L’Oréal China. She subsequently continued her studies in film and audiovisual media in France at Sorbonne Nouvelle – Paris 3 University.

After completing her studies, she gained further experience with several French audiovisual companies and groups, including K’IEN Productions, France Télévisions Distribution and Lagardère Entertainment. She then joined an independent distribution company, where she developed the Asia department, before founding no country in 2013.

The name no country is first and foremost a tribute to the Coen brothers’ cult film No Country for Old Men. no country also expresses the belief that cultures, of which audiovisual content is a powerful vehicle, have no borders.

Founded to promote audiovisual exchanges between China and other countries, no country initially focused on content distribution before gradually developing a documentary production activity. Today, alongside its distribution activities, the company produces documentaries for international audiences, with a focus on distinctive stories that, through a Chinese context, explore universal issues related to history, cultures and social transformation.

In 2024, no country produced the ten-part documentary series Pioneers of the Middle Kingdom, about French entrepreneurs in China, which was broadcast on TV5MONDE.

In 2026, Li QI founded Beijing Huashenglang Media Co., Ltd. (北京花盛廊影视传媒有限公司) in China, a sister company to no country. This new entity will enable no country to strengthen its presence in China and further develop international documentary coproductions about China, in partnership with Chinese and international partners.

Based in Paris and benefiting from a strong historical presence in China since its creation, further strengthened by the establishment of its sister company, Beijing Huashenglang Media Co., Ltd., no country pursues its original mission through three complementary activities developed in parallel:

1. Distribution of international content in China

Thanks to its in-depth knowledge of:

• the needs of China’s diverse audiovisual buyers, including TV broadcasters, new media platforms, museums, and scientific, cultural, artistic and commercial organisations, across a wide range of genres and formats: documentaries (one-offs and series), documentary films, drama series, lifestyle programmes, live performances, in HD, 4K UHD and 3D formats, immersive VR projects, etc.;
• the global audiovisual content market.

Since its creation, no country has supplied its Chinese partners with more than 1,000 hours of international audiovisual content across all genres and formats.

2. Production of documentaries for international audiences

By offering a well-informed perspective on China, focusing on subjects with universal relevance and giving them an accessible editorial treatment for international audiences, no country draws on:

• its solid knowledge of China, the home country of its founder, its history, culture and contemporary transformations, combined with no country’s expertise in in-depth research and its ability to initiate international coproductions, helping to secure international financing and local production support;
• its thorough and constantly updated understanding of the editorial priorities of leading broadcasters worldwide in documentary programming, developed through regular participation in audiovisual markets and careful, ongoing analysis of broadcasters’ programming strategies and communications.

Broadcast project :

Pioneers of the Middle Kingdom
10 × 26-minute documentary series
Broadcast: TV5MONDE
Viewing link: https://www.tv5mondeplus.com/fr/documentaires/societe/les-pionniers-de-l-empire-du-milieu

Project in development:

The Eight Imperial Crafts of Beijing
90 minutes or 2 × 52 minutes

3. Coproduction and executive production 

Benefiting from its base in France and its longstanding presence in China, further strengthened by the creation of its sister company, Beijing Huashenglang Media Co., Ltd., no country develops its own documentary projects and also participates in projects initiated by other producers, notably through international coproductions between Europe and China.

no country participates in securing financing in both Europe and China and can provide executive production services in China or Europe, depending on the needs of the producers concerned.

Identité :
Le site www.nocountry.tv est édité et exploité par la société NO COUNTRY SAS, société par Actions Simplifiée (SAS) au capital de 15 000 €, immatriculée au Greffe du Tribunal de Commerce de Paris sous le n° RCS 799 121 538
Siège social : 23/25 rue Jean-Jacques Rousseau 75001 Paris France
Numéro de TVA intracommunautaire : FR23799121538

Représentants légaux:
PDG : M. Arnaud VIGOUREUX

Contact :
Mail : contact@nocountry.tv
Tél : 0033 1 85 09 05 65

L’hébergement du site www.nocountry.tv est assuré par :
Société ONLINE, société anonyme simplifiée, inscrite au RCS Paris sous le numéro B 433 115 904, dont le siège social est ONLINE SAS – BP 438 – 75366 Paris CEDEX 08 – http://www.online.net/
ONLINE.NET Hébergement est le nom du service d’hébergement de sites Web de la société ONLINE, dénommé dans le contrat par ONLINE.NET

Directeur de la publication : Mme. Li QI

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